Last updated: October 21, 2025
This Privacy Policy describes how RankWiz LLC ("we," "us," "our," "RankWiz," or the "Company") collects, uses, stores, protects, and discloses your personal information when you access or use our website, software application, and related services (collectively, the "Service" or "Platform"). This Privacy Policy applies to all users of the RankWiz platform, including visitors, registered users, subscribers, and customers.
By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our privacy practices, please do not use the Service. This Privacy Policy is incorporated into and forms part of our Terms of Service. We are committed to protecting your privacy and handling your personal information with care, transparency, and in accordance with applicable data protection laws.
RankWiz is headquartered in the United States and operates in compliance with the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) where applicable, and other relevant privacy and data protection regulations. We employ industry-standard security measures and best practices to safeguard your information against unauthorized access, disclosure, alteration, or destruction.
We collect various types of information to provide, maintain, improve, and personalize the Service. The categories of information we collect include:
When you create an account on RankWiz, we collect: your email address, password (stored in encrypted form), phone number (if you opt for SMS verification), account creation date and time, and authentication credentials. This information is necessary to create and maintain your account, authenticate your identity, enable you to access the Service, communicate important account information, and comply with our security requirements.
When you subscribe to our Service, we collect payment-related information through our third-party payment processor, Stripe, Inc. We do not directly collect, store, or have access to your full credit card numbers or complete payment card details. Information processed by Stripe includes: payment card type and last four digits, billing name and address, payment transaction details (date, time, amount, currency), purchase history and invoice records, and payment method information required for recurring billing. Stripe is PCI-DSS compliant and maintains rigorous security standards for handling payment information.
We automatically collect information about how you interact with the Service: keyword research queries and search phrases you analyze, content generation requests and article topics, projects you create and manage, competitor analysis activities, feature usage patterns and preferences, timestamps of actions and activities, session duration and frequency of use, and performance metrics and error reports.
We collect technical information about your device and connection: IP address and approximate geographic location (city and country level), browser type, version, and language preferences, operating system and device type, screen resolution and device identifiers, referring website or source of traffic, pages viewed and navigation paths, cookies and similar tracking technologies, and network connection information.
When you contact our customer support or communicate with us: email correspondence and messages, support tickets and help requests, feedback, suggestions, and feature requests, survey responses and product reviews, chat transcripts and conversation history, and any information you voluntarily provide in communications.
Information you input or create while using the Service: website URLs and business descriptions you provide, keywords and search phrases you research, content topics and article ideas you generate, project names and descriptions, competitor websites you analyze, and any other content or data you create, upload, or submit through the Service.
We use the information we collect for the following purposes:
To provide, operate, and maintain the RankWiz Service; process keyword research and content generation requests; deliver SEO recommendations and competitor analysis; manage your account and subscription; authenticate your identity and authorize access; enable core features and functionality; and personalize your experience based on usage patterns.
To process payments and subscriptions; manage recurring billing; generate invoices and transaction receipts; detect and prevent fraudulent transactions; process refunds when applicable; and maintain accurate billing records.
To respond to your inquiries and support requests; send transactional emails (account confirmations, password resets, purchase receipts); provide important service updates and security notifications; communicate about your account status and subscription; and deliver customer service and technical support.
To analyze usage patterns and trends; understand user needs and preferences; improve our algorithms and AI models; develop new features and functionality; test and optimize the Service; identify and fix technical issues; enhance user interface and experience; and conduct research and analytics.
To protect the security and integrity of the Service; detect, investigate, and prevent fraudulent activity; identify and prevent account sharing violations; monitor for unauthorized access or suspicious behavior; enforce our Terms of Service; protect our rights and property; and comply with legal obligations.
To comply with applicable laws and regulations; respond to legal process and government requests; enforce our agreements and policies; protect our legal rights and interests; resolve disputes and investigate violations; and prevent illegal activity or harm to persons or property.
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances:
We share information with trusted third-party service providers who assist us in operating the Service: Payment processing (Stripe, Inc.) for handling transactions and billing; Authentication services (NextAuth) for account security and login; Cloud infrastructure providers for hosting and storage; Email service providers for transactional communications; Customer support tools for help desk functionality; Analytics providers for usage analysis and insights; and SMS verification services for two-factor authentication. All service providers are contractually obligated to protect your information and use it only for the specific purposes we authorize.
We may disclose your information when required by law or when necessary to: comply with legal process, court orders, or government requests; enforce our Terms of Service and other agreements; protect the rights, property, or safety of RankWiz, our users, or the public; detect, prevent, or address fraud, security, or technical issues; investigate violations of our policies; respond to claims of intellectual property infringement; or cooperate with law enforcement or regulatory authorities.
If RankWiz is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you. This may include statistical data, usage trends, industry benchmarks, or research findings. Such information is not considered personal information and may be used and shared without restriction.
We implement comprehensive security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:
Encryption: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols. Sensitive data at rest is encrypted using strong encryption algorithms. Passwords are hashed and salted using bcrypt with industry-standard cost factors.
Access Controls: We implement strict access controls and authentication mechanisms. Access to personal information is limited to authorized personnel on a need-to-know basis. Multi-factor authentication is required for administrative access. Regular access reviews and audit logs are maintained.
Infrastructure Security: Our infrastructure is hosted on secure, enterprise-grade cloud platforms. Firewalls, intrusion detection systems, and security monitoring are in place. Regular security assessments and penetration testing are conducted. Automated backup and disaster recovery procedures are implemented.
Security Practices: We follow secure software development practices. Security patches and updates are applied promptly. Employee training on data protection and privacy is mandatory. Incident response procedures are documented and tested.
Despite our security measures, no system is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account. Please notify us immediately if you suspect any unauthorized access to your account.
We retain your personal information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, enforce our agreements, and achieve the purposes described in this Privacy Policy. Specific retention periods include:
Account Information: Retained for the duration of your active account and for a reasonable period after account closure to comply with legal obligations and resolve disputes (typically 90 days after account termination unless otherwise required by law).
Payment and Transaction Records: Retained for at least seven (7) years to comply with tax, accounting, and financial regulations.
Usage Data and Analytics: Retained for up to two (2) years for service improvement and analytics purposes, after which it may be aggregated and anonymized.
Communications and Support Records: Retained for up to three (3) years for customer service, dispute resolution, and quality assurance purposes.
Legal and Compliance Data: Retained as required by applicable laws, regulations, or legal proceedings.
When personal information is no longer necessary for the purposes for which it was collected, we will securely delete or anonymize it. You may request deletion of your account and associated personal information by contacting us at support@rankwiz.io. Please note that deletion requests may be subject to legal retention requirements and certain information may need to be retained for legitimate business purposes.
Depending on your location and applicable laws, you may have certain rights regarding your personal information:
You have the right to access the personal information we hold about you. You may request a copy of your personal information in a structured, commonly used, and machine-readable format. To request access to your data, contact us at support@rankwiz.io.
You have the right to correct inaccurate or incomplete personal information. You can update certain account information directly through your account settings. For other corrections, contact us at support@rankwiz.io.
You have the right to request deletion of your personal information, subject to certain legal exceptions. We will honor deletion requests unless we are required to retain information for legal, regulatory, or legitimate business purposes. To request deletion, contact us at support@rankwiz.io.
You have the right to object to certain processing of your personal information and request restriction of processing in certain circumstances. To exercise these rights, contact us at support@rankwiz.io.
You may opt out of receiving promotional or marketing communications from us by following the unsubscribe instructions in those communications or by contacting us. Please note that you cannot opt out of transactional or service-related communications necessary for the operation of your account.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA): the right to know what personal information is collected, used, shared, or sold; the right to delete personal information, subject to certain exceptions; the right to opt-out of the sale of personal information (note: we do not sell personal information); the right to non-discrimination for exercising your CCPA rights; and the right to designate an authorized agent to make requests on your behalf.
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR): the right to access your personal data; the right to rectification of inaccurate data; the right to erasure ("right to be forgotten"); the right to restrict processing; the right to data portability; the right to object to processing; rights related to automated decision-making and profiling; and the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us at support@rankwiz.io with your request. We will respond to verified requests within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request to protect your privacy and security.
We use cookies and similar tracking technologies to collect information about your browsing activity and to provide, maintain, and improve the Service. Cookies are small text files stored on your device that help us recognize you and remember your preferences.
Essential Cookies: Required for the Service to function properly. These enable core functionality such as authentication, security, and session management. You cannot opt out of essential cookies.
Functional Cookies: Remember your preferences and settings to enhance your experience, such as language preferences and display settings.
Analytics Cookies: Help us understand how users interact with the Service, track usage patterns, and identify areas for improvement. We may use third-party analytics services such as Google Analytics or PostHog.
Performance Cookies: Collect information about Service performance, error rates, and loading times to help us optimize the platform.
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of the Service and prevent you from using certain features. You can learn more about cookies and how to manage them at www.allaboutcookies.org.
The Service may contain links to third-party websites, applications, or services that are not owned or controlled by RankWiz. This Privacy Policy applies only to our Service. We are not responsible for the privacy practices, content, or policies of third-party websites or services.
When you click on third-party links or use third-party services, you are subject to their privacy policies and terms of service. We encourage you to read the privacy policies of any third-party websites or services you visit or use. We do not endorse, warrant, or guarantee the privacy practices of third parties.
The Service is not intended for children under the age of 18. We do not knowingly collect, solicit, or maintain personal information from anyone under the age of 18, and we do not knowingly allow children to register for accounts or use the Service.
If we learn that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a child under 18, please contact us immediately at support@rankwiz.io.
Parents and guardians are responsible for monitoring their children's internet activity. If a minor has provided personal information to us without parental consent, the parent or guardian should contact us to request removal of that information.
RankWiz is based in the United States, and the Service is hosted on servers located in the United States and other countries. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
These countries may have data protection laws that differ from the laws of your country. By using the Service, you consent to the transfer of your information to the United States and other countries where we operate. We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws.
For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we comply with applicable legal requirements for international data transfers, including the use of Standard Contractual Clauses or other approved transfer mechanisms where required.
While we implement robust security measures to protect your personal information, no system is completely secure. In the unlikely event of a data breach that compromises your personal information, we will:
Investigate the breach promptly and take steps to contain and remediate it; assess the nature and scope of the compromised information; notify affected users without undue delay, as required by applicable law (typically within 72 hours of discovery); provide information about the breach, the data affected, and steps you can take to protect yourself; notify relevant regulatory authorities as required by law; and implement additional security measures to prevent future breaches.
Notifications will be sent to the email address associated with your account. It is your responsibility to maintain a current and accurate email address in your account settings.
We reserve the right to modify, update, or change this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes to this Privacy Policy, we will:
Update the "Last updated" date at the top of this Privacy Policy; provide notice of the changes through the Service or by email to the address associated with your account; for material changes, provide at least 30 days' notice before the changes take effect; and clearly indicate what has changed in the updated Privacy Policy.
Your continued use of the Service after the effective date of the revised Privacy Policy constitutes your acceptance of the changes. If you do not agree with the revised Privacy Policy, you must stop using the Service and may request deletion of your account and personal information.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Material changes will be highlighted and may require your affirmative consent before taking effect.
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: support@rankwiz.io
Subject Line: Privacy Inquiry
Response Time: We will respond to privacy inquiries within 30 days
For data subject requests (access, deletion, correction, etc.), please include:
- Your full name and email address associated with your account
- A detailed description of your request
- Any information needed to verify your identity
- Your preferred method of response
For formal legal inquiries, privacy complaints, or regulatory matters, please address correspondence to our registered agent at the address on file with the Delaware Secretary of State.
Nevada residents have the right to opt-out of the sale of covered personal information. We do not sell your personal information as defined by Nevada law. If you are a Nevada resident and have questions about our data practices, contact us at support@rankwiz.io.
If you are a resident of Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) or applicable provincial privacy laws. You may have the right to access, correct, and request deletion of your personal information. Contact us at support@rankwiz.io to exercise these rights.
If you are a resident of Australia, you have rights under the Privacy Act 1988 (Cth). We comply with the Australian Privacy Principles (APPs). You may have the right to access and correct your personal information and lodge complaints with the Office of the Australian Information Commissioner.
BY USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS PRIVACY POLICY IN ITS ENTIRETY, UNDERSTAND HOW WE COLLECT, USE, AND SHARE YOUR PERSONAL INFORMATION, AND CONSENT TO OUR PRIVACY PRACTICES AS DESCRIBED HEREIN. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, YOU MUST IMMEDIATELY CEASE ALL USE OF THE SERVICE.